Tuesday, March 9, 2010

Avatar at the Oscars - Upset or Triumph?

As most of you well know, Avatar won three Oscars Sunday night: Best Art Direction, Best Cinematography and Best Visual Effects. Now, the majority of the headlines around will be screaming that this is a huge loss for Avatar, since they lost out for Best Picture to Hurt Locker. Of course, it is certainly a shame since Avatar has been touted the most successful film of all time, but you should not focus on what was not achieved. The focus should be on what WAS achieved...

The fact that a movie created and produced in 3D technology winning three Oscars shows the path our technology is on for the future. 3D technology is changing the way we view movies. In fact, 3D technology is changing the way we do everything. Forensic scene documentation, inspecting aircraft engines down to micrometers, recreating historic chapels and theaters - there are very few areas that 3D technology does not have its hand.

So, rather than focusing on the fact that Hurt Locker beat out Avatar for Best Picture, realize that winning three Oscars is really a tribute to 3D technology - and a glimpse of what is to come.

See the full list of Oscar winners.
Learn more about 3D Technology.

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